Vice President of the Versailles Saint-Quentin University, PhD and empowered to lead research in management sciences. He is the author of books « Strategic Management of Intellectual Property Rights » (Gualino 2007) and « Technology, Innovation, Strategy » (Gualino 2009) and numerous articles in academic and professional publications on the management of intellectual property rights.

 

Objectives :

Demonstrate that the IP rights are not only offensive tools but are also tools serving open innovation processes.

Agenda :

• Introduction: IP at the heart of open innovation – we will show through the implications of the opening of an innovation process how the control of intellectual property becomes a central issue.
• IP as a means of identifying potential partners – How to use patent (and scientific) information to identify partners in areas only partly mastered by the company.
• IP in the negotiations prior to the project – How to take into account the background of the partners and maximize its bargaining power by appropriate tactics upstream. But also how to avoid IP issues hampering project start-ups.
• IP for collaborative projects – How to manage the sharing of information and IP developed during the project (foreground).
• The diversity of IP rights as allow a subtle dosage between between the protection against imitation and the diffusion of technologies : this seesion concludes with a strategic stand back to show in what ways the various IP rights can be combined to allow dosing between protection strategies and opening strategies (notably, but not only through technological standards).

Educational Methodology :

• Interactive approach involving participants
• Reflections on concrete cases brought by the speaker or by the participants in the limit of what they can reveal about their cases.